Amorim's Fatal Error? Challenging The Executives and an Unassailable Leadership Class

Itranspired Ruben Amorim could survive defeat by lower-league opposition. Survive losing a crucial European final against one of the worst Tottenham teams for many years. He could survive home defeats against West Ham and Wolves, a lowly league position, an unwavering system, squandering some of the club’s most promising academy products, the 32% win rate, labeling his team the poorest the club has ever seen. But there was a single opponent with whom the Portuguese coach was not permitted to tango. If you challenge Jason Wilcox, and you best not miss.

Unfortunately, similar to numerous top-flight right-back in Blackburn’s title-winning campaign, Amorim took on Jason Wilcox and appears to have missed. The most distracted of readers will notice the paradoxical situation: a coach who often railed at his players for losing individual battles crumbling in the face of the intense pressure and formidable presence of one of the Premier League’s most intimidating sporting directors.

And frankly, this whole bruising episode seems to paint the director in a whole new light. Perhaps it might have been easy, based on his brief stint of experience with the Saints, to view Jason Wilcox as merely a functionary in the United exoskeleton: a man whose appointment was due as much to his friendship with ex-colleague a fellow executive rather than any demonstrable skill. How mistaken we all were. By masterfully outmanoeuvring United’s feted head coach, just as he bested the unfortunate a previous executive earlier, he has demonstrated as one of football's true generals: a tactical intellect of which United’s competitors are now rightly wary.

The Tactical Clash Regarding Formation & Ideology

To illustrate, it was the director , after being involved in the hierarchy that hired the rigid 3-4-3 advocate Amorim in the first place, was instrumental in trying to persuade Amorim to ditch his beloved 3-4-3. Unsurprisingly, these entreaties faced pushback. But perhaps these judgements carry more weight when issued by a man of a man the impeccable soccer background he possesses, holder of three England caps and a contributor to a title-winning side from 31 years ago.

Maybe eventually he might agree to outline his thought processes publicly. Maybe one day he might be asked why Amorim is walking away with full compensation, with no compensation reduction clause in place. The director seldom speaks in public, for excellent reasons. The true intellectuals of this sport – men like Jason Wilcox – function at a level beyond our own mundane comprehension. Were he to speak, probably we would perceive would be high-frequency signals and complex calculations. Desiring an explanation is not quite the same as being ready to receive.

Sir Jim Ratcliffe reportedly suggested using the winger at right wing-back.
Sir Jim Ratcliffe has allegedly proposed playing Bryan Mbeumo in an unfamiliar defensive position. Image: Simon Stacpoole/Offside/Getty Images

An Supreme Authority In Command

Naturally, in training our focus on Jason Wilcox we overlook the true genius behind the club's current leadership. The director is, in reality, simply carrying out the commands of his ultimate superior the billionaire owner, who in private has made very clear his desire for a four-man defense. It is reported, the owner has also suggested playing Bryan Mbeumo in a wing-back role. The owner is eager for the club to embrace analytics and analytics. According to ESPN, in an executive meeting early in his minority ownership, he declared that United’s style to football “will be decided by this group”.

Ultimately, Sir Jim is a specialist in these intricate footballing stuff, leveraging his previous experience in petrochemicals and sailing. Above all he is immensely wealthy, and it is known, the wealthy are superior: more perceptive, sagacious, strategically brilliant, fundamentally superior. Who else could one trust to manage an enlightened programme of cost-cutting, the building of a new stadium that appears a lot like someone’s leftover knitting, the signing of a new striker?

The Modern Football Order: Directors Over Coaches

This represents a shift we are increasingly seeing in top-tier of the game. For decades, teams mistakenly delegated big footballing decisions to low-level employees like managers, talent spotters – players themselves. Maybe previously possible for a young, innovative manager with ideas and energy to join an organization and see their vision supported to fruition. But how many companies have such individuals established? What number of mass redundancies have they overseen? Better by far to invest the real power where it rightly belongs: the executive class, the open-necked shirt brigade, the guys with impressive LinkedIn profiles. It is wiser to decide the strategy by the directors and appoint someone who can tailor their methods to suit. If coaches were once chefs, they are now more like delivery personnel: not really creating the product, yet finally accountable if it arrives poorly or leaks out of the box.

In the meantime, a coach's role is increasingly less about defining the vision and more about marketing it: the front-facing representative on the front desk, the visible figurehead of an organisation they have minimal power to change. A coach at Chelsea leads a team of literal children into Europe and wins domestic cups, and effectively is dismissed for speaking out. Wilfried Nancy finds his standing damaged whereas the people who appointed him continue to make errors another day.

The Modern Corporate Game: Responsibility for the Few

And perhaps on some microcosmic level this is simply neoliberalism at work: the elevation of a gilded elite who can never be wrong, whose choices are always untouchable, whose mistakes can always be resolved by sacking without justification. Hire the 3-4-3 coach and then dismiss him for playing excessively that system. Bring in the process guy and then discard them for taking excessive time. And most importantly be grateful; for your modest increases in ticket costs, for the latest summer signings, for the reality that the adults – however well qualified – remain in control.

Dr. Jaime Moore
Dr. Jaime Moore

A tech enthusiast and digital strategist with over a decade of experience in emerging technologies and innovation consulting.