TikTok is introducing a updated setting that allows them to reduce the amount of AI-made content appearing in their feeds. This initiative comes as the company disclosed that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is being tested over the following weeks before a global release. This development aligns with a increase in AI content, spurred by recent content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the fastest-growing video streams on a popular video site only show content made by AI. A large amount of this content is considered mass-produced AI material, a label for poor-quality, mass-produced content that is often illogical or surreal.
“We know from our community that many people like content produced via AI tools, including AI artwork to science explainers, and we aim to offer the community the ability to adjust the amount of that, based on their own preferences,” stated a company executive.
Volume and Proportions
The platform disclosed that there are now 1.3 billion videos on its network labeled as artificially created. In total, over 100 million videos are uploaded to the platform every day, making AI content a limited part of its total content library.
Customizing Your Feed
Members will be capable of limit or boost the amount of AI-generated videos they view by accessing the topic control setting in the platform and picking AI-made media. Other topics that currently be controlled under the filter encompass current affairs, style, aesthetics, and choreography.
Platform Guidelines
The platform’s policies require users to label lifelike AI-generated content, and it forbids dangerous deepfakes of celebrities or crisis events. Any believable artificial content that is not labeled can be removed under its community policies.
In addition, the platform will now add an “AI-made” label to content made using its own AI tools, or flagged by an industry-wide initiative for identifying artificial media. This action is designed to stop users from attempting to evade the labeling process.
Educational Initiatives
TikTok is also introducing a $2 million AI literacy fund for professionals and institutions to produce informative material about ethical AI use. This project will assist charitable organizations focused on teaching computer science.
Platform Protection
TikTok has supported its content review process, during controversy over intentions to cut jobs for numerous review team members in the UK. The company is set to reduce hundreds of positions in its trust and safety division in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.
A trust and safety lead clarified that human moderation would remain essential, but automated tools can shield workers by filtering out the most graphic content ahead of it is viewed by staff. The company reported a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to reliance on its AI tools.
It is vital to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable process content quickly.”
